Trade shows can be a bit overwhelming —— especially if you’re a newbie. Your team will have many things to consider before it receives its first customers from how to set up your display, to how it compares to others, and much more. One of the most important things to consider is where to place your booth to maximize your ROI. Because as they say in real estate: It is all about location, location, location. In this guide, we’ll share some tactics and techniques to help you choose the right location for your trade show booth
- Stay near the entrance: This is almost always prime real estate for trade show exhibitors. Why? First, there is much foot traffic near the entrance. Attendees will feel “fresh” when they enter the venue meaning that they will be just starting out on their tradeshow odyssey and will therefore be more likely to be converted. The only drawback here is that this real estate is usually more expensive than other locations.
- Consider “secondary” locations that receive lots of foot traffic: Is space near the entrance cost prohibitive? Consider locations that always have lots of traffic such as major walkways, food and drink areas, restrooms, etc. These areas are usually less expensive to rent but will still generate considerable foot traffic.
- Think about doubling up: Consider using a two booth approach instead of one booth in a prime location. This will help you maximize the amount of space that is available at the trade show. Moreover, this approach helps smaller companies who have to compete with large companies that can afford massive single displays. You can opt for a 10×20 booth rental with us for a display that is attractive, attention getting and functional.
- Choose and reserve your space as early as possible: The more popular the trade show, the more important it will be to reserve your space before your competitors do. There are two reasons for this. First, you may save money by booking early if the venue offers discounts for this. Second, it will give you more potions when it comes to picking a location for your booth(s).
- Know where other exhibitors/sponsors are: By being near the big players you may be able to capture some of their residual traffic. Just be sure to stay in your own place and do not invade anyone else’s area. This is common tradeshow etiquette.
Finally, the most important thing to remember about tradeshows is that they are all about results. They are all about ROI. You should use all of the above strategies to help guarantee this. However, cost is also a consideration for most exhibitors. This will also govern where you place your booth as well. For trade show exhibit rental in Los Angeles, we can help you make your mark at your next trade show and do so without exhausting your budget.