Basic Advantages of Renting an Exhibit
Posted on: December 7, 2016
4 Reasons to Rent (versus buying) Your Trade Show Exhibit
Once you get over your “sticker shock” regarding the investment that exhibiting at trade shows in general and in a tailored trade show exhibit represents, it’s time to decide whether you’re better off renting or buying.
Renting an exhibit works if you only attend a handful of shows a year.
- Cost:Plain and simple, renting costs less. The rule of thumb is that any given show rental will cost about 1/3 of purchasing. It makes it easy to do the math. The more shows you do a year to more it might make sense for you to purchase.
- Testing the waters: Renting allows you to give shows a test run. Then decide whether to purchase or rent an exhibit
- Renting for an all important first show allows you to spend more of your budget on graphics and marketing messages.
- Flexibility: When you rent you’re not locked into any given exhibit design like you are when you purchase. You can change your entire look if you’re not happy with the first booth you rent. You can expand your booth size easily.