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Case Study Vertical Magazine

P.O.P. Exhibits Inc.

Client: Vertical Magazine

Industry: Aviation/Helicopters

Business: Trade Magazine

This is one of our favorite projects because it illustrates the power of graphics. This isn't a large double deck at 9' x 17 but the Vertical Magazine design team did an excellent job at designing hi-impact graphics. 
Vertical Magazine Double-Deck Island Exhibit

This is one of our favorite projects because it illustrates the power of graphics. This isn’t a large double deck at 9′ x 17 but the Vertical Magazine design team did an excellent job at designing hi-impact graphics. 

 

History

Our client, Vertical Magazine, had been exhibiting at two shows a year in 10 x 20 and 20 x 20 island spaces.

For the 2015 Heli-Expo in Orlando, they wanted to make a larger, more impressive splash. Accordingly, they increased their budget with the thought that they would be able to afford a nice, single level island in their expanded 20 x 30 space. From the beginning, however, we thought a Double Deck Exhibit would be the perfect solution for them if we could make it work financially.

Requirements

Height: It’s a helicopter show and they wanted to be visible around the convention hall.

Graphics: Hi-Quality printing

Storage: They hand out a ton of magazines during a show and had always been cramped for space.

Magazine display: They needed a classy way to display (5) different magazine facings

White theme: Lounge area to entertain with seating, refrigerator and coffee.

 

Solution We came up with the following: A 9’ x 17’ Double Deck that fit nicely into their 20 x 30 space. It provided them with plenty of open air in front for their reception counters and magazine displays while at the same time presenting a commanding presence. We created a custom sized walk-in storage room for their magazines, etc. We added a hanging overhead sign with a printed bottom graphic. This element alone was very cool because the image was of a soldier dropping out of a helicopter. To fulfill their desire for a white appearance, we custom ordered items not in our normal rental inventory, including white furniture & carpet. Magazine displays: We searched far and wide and found the perfect displays. We custom ordered (5) black stands with adjustable shelving and wheels.
End Result: The client called from the floor after arriving for the first time and said “It’s like getting the Christmas present you always wanted! I love it. You guys nailed it.”

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