Do You know the Value of your Trade Show Marketing?

Posted on: December 7, 2016

Trade show managers often state that they don’t take the time to track track the percentage of leads sourced at trade shows that yield actual sales because management isn’t asking for them. Perhaps it time for some of them to consider a different line of work! If you happen to be one you might want to consider reading the how to’s of evaluating your trade show marketing efforts. It could save your job should budgets get tight.