How to Win as a Trade Show Coordinator

Posted on: December 7, 2016

The Winning Trade Show Event Coordinator: Six important things you can do to improve success.


This is the first of two posts from P.O.P. Exhibits Inc. for Event Coordinators. The ideas presented aren’t necessarily new but are still definitely up-to-date.


1. Follow Up on Show Leads
After you’ve spent considerable cash preparing and participating in a trade show be sure that when you get back to the office you follow up on show leads. You’d be surprised at how common it is for companies to neglect the leads they gathered at the show. Place proper value on the leads you’ve gone to so much effort to acquire.
2. Do Your Daily Booth Preparation
It’s easy to get up for the first day of a show. Remember that Day Two is just as important. Don’t ignore the smudges, make sure the carpet is clean, and remove any stray candy wrappers. Every day is a new day in Exhibit-Land. Like Disneyworld, it’s gotta look perfect before the guests arrive. If you have a Double Deck Exhibit, be sure and check the upstairs. It’s easy to overlook empty coffee cups but make sure that you don’t!


Read the rest of “Winning Trade Show Event Coordinator“.