Promoting with Social Media at Trade Shows
Posted on: September 19, 2017
In the digital age, social media has become the easiest and most effective way to market your company. That’s why showing up at the trade show booth won’t be enough — you need to build excitement and engagement before, during and after the event, and make sure your trade show social media experience is as active and focused as the trade show itself. This requires planning, active engagement on the day of the trade show, and research into the right hashtags and actions you can take to increase your outreach.
Preparing Your Trade Show Social Media
The best way to increase your social media outreach is to find the right hashtags that will be relevant to not only your business but trade shows as a whole. Start researching hashtags that are frequently used, and begin posting photos that show how you are preparing for the trade show. Begin following the trade show social media accounts and actively engage with them by liking, commenting, and sharing their images.
Another way to prepare is to include your social media handles on brochures or graphics you will be including in your booth. A quick follow from trade show attendees will be the best way for you to be on their mind after the show is over and they have visited numerous booths.
Continuing the Engagement
Take a few moments throughout the show to take photos for your social media—take photos with attendees, take photos of your booth, and take photos of the show as a whole. Your trade show social media experience should be thoughtful — find the best photos that show you engaging with customers and post those photos afterward. This will give your booth engagement long after the show is over. Ask visitors for their social media handles — tagging them in a photo will also further your trade show social media’s outreach and allow the visitors to feel included in your business’s image.
Social media is free marketing — make sure that you are factoring this heavily into your trade show experience. Trade show social media should be active, thoughtful, and present your company to the virtual world. If you want your posts to look their best, visit popexhibitsinc.com and let’s make your booth eye-catching to both trade show attendees and your Instagram followers.