Content marketing is here to stay. It’s one of the most effective and popular tools to attract attention to your business, but not everyone is successful with it when it comes to their events. Here are some reasons why you might be floundering.

Content marketing is not a universal cure for low event attendance. One post may not make your event sell out overnight, but done well can help boost your reach. Your posts should help people know, like, and trust your event as a good research and (hopefully) cause people to get excited about it. If these things aren’t happening in your content marketing, it’s probably you, not them. Find out more!