5 Ways to Beat Tradeshow Fatigue: How to Survive and Thrive During Your Next Expo

Trade Show Fatigue. How do you handle it? Some exhibitors manage to do it somehow and are handsomely rewarded for their perseverance. We are referring to trade show exhibitors who somehow manage to stay up and energized for the entire event. They manage to shower everyone they meet with smiles, plaudits, and conversation because they know that each attendee could end being a solid lead and potentially a paying customer. So, if you want to join their ranks by beating tradeshow expo fatigue, read on.

  • Assemble a team you can trust: They less you will have to micromanage your team, the more you will be able to take breaks in order to refuel your energy cells. The same goes for your team members as well. If they have trust and confidence in each other they will also be able to take small breaks secure in the knowledge that the others have their back.
  • Take those breaks: Many tradeshows and exhibits last all day. That means hours of standing on your feet, walking around, performing demonstrations and engaging people in conversation. If you are on a conference floor, take an occasional break when you feel yourself tiring. Just be careful to walk away from your station to take your break.
  • Wear comfortable shoes: Woman especially make the mistake of wearing shows that are uncomfortable, e.g., heels. This is a rookie mistake. Wear shows that look stylish but that you can walk around in all day. Men should buy shoes that are broken in and are comfortable as well. Finally, make sure that your entire outfit is comfortable too.
  • Stay on the move: Get up and move around occasionally to keep the blood circulating and your interest from waning. This will not only help you keep from drifting off but it will also give attendees the impression that you are energetic and ready to engage with them.
  • Design your booth with care: The quality of your stand makes a huge impact on your overall appearance and performance at any trade show or exposition. A well designed exhibition will help you attract more customers and it will help you combat fatigue. We have taken both these factors into consideration when designing our 10×20 trade show booth. Our custom trade show exhibits will help give you an edge over your competitors and make a great overall impression on potential leads which can be nearly anyone at such events.

Above all, remember to have fun. You will find that your general attitude will also go a long way towards keeping your energy levels up.   

6 Reasons Face-To-Face Marketing Is Important

Communications in the digital age is growing more and more complex instantaneous. However, it is also growing more impersonal at the same time. Business leaders know this and it is why some are going forward into the past in order to find ways to engage with customers – in person. This is the one reason why expos and tradeshows will always be effective marketing tools. Here are 6 other reasons why face-to-face marketing is the best method of engaging with new customers.

  • Helps your business communicate more effectively: With in-person communication you can convey to listeners tone, body language and verbal cues that get lost in emails, newsletters etc. Thus, your team is better able to communicate your company’s message without the barriers that surround digital forms of communications.
  • Helps create instant visibility: Face to face communications with the public puts you in contact with your target audience immediately. Thus, you are able to gauge their response to your presentation and adjust your pitch or even make changes to your product.
  • Helps you get better acquainted with your target audience: People remember personal conversation and encounters with other people much better than they remember emails or newsletters they have read.
  • Helps your team develop active listening skills: Often times, potential leads feel as though the person pitching to them is only interested in the sale. This kind of objectification can turn potential clients away. Sales people who are active listeners leave customers with the impression that they truly care about them as individuals.
  • Helps you forge more personal relationships with the public: Reliability, interest and likeability are key factors in building strong relationships. Study after study has shown that these factors greatly influence consumer behavior.
  • Helps you understand your audiences pain points: Knowing the needs of your target audience gives you a better handle on solving their specific needs and challenges.

Overlooking the value of in person contact can cause your business to lose its competitive advantage. The companies that find the most success at trade shows know this. And now so do you. You can make your employees more comfortable and stand out at your next trade show with one of our double deck exhibits. We sell a double deck booth that is affordable and attention getting.   

7 Rules of Trade Show Etiquette

You want to make a splash and to be competitive during your trade show appearance but trade shows are not the Wild West. There are some rules that one must follow if one wishes to make the right impression on potential clients/connections. The following are commonsense booth etiquette tips that we hope will help you make each and every tradeshow appearance a success.

  • Set up your booth on time: Imagine the impression you will make on other attendees and potential leads by not setting up your booth on time. It will not be a good one. Leads will get the impression that your business is equally chaotic and disorganized. Start setting up things long before the venue opens its doors.
  • Don’t have a messy booth: A well organized, attractive booth is more functional and makes a positive impact on future clients. Our double deck displays are attractive and attention getting and will help you make that vital first impression on customers.
  • Avoid eating and drinking in your booth: Another thing that will give an equally bad impression on potential customers is eating in your booth. This gives clients the idea that you are too busy for them and that you take their presence lightly.
  • Be considerate of other vendors: Be considerate and remember that there are other vendors present at whatever show you attend. Keep your light and sound presentation at respectable levels and do not interfere with another vendor’s presentation to attendees.
  • Learn the prospect’s name: Let the potential customer know that you he/she is the object of your attention buy learning and using his/her name. You could lose a potential sale if he/she believes that you feel they are not important.
  • Stay out of other companies’ booths: This is rude, inconsiderate and as a practical matter sets up the opportunity for other vendors to do the same thing to you. Stick to your own display and your own customers.
  • Listen more and talk less: Finally, don’t overwhelm your prospects with a bunch of sales talk. Allow them to say what they want to say and actively listen.

In short, key contacts are often made at trade shows. They present an open microphone for your company to make its best case for itself. You should know how to turn off and on that mike. You can also help make that first impression of your company positive one by using a trade show exhibit rental Los Angeles from Pop Exhibits, Inc.