If your company attends multiple shows/year, you might end up purchasing several kinds of exhibits for different types of events. For big shows you might have a large custom island exhibit while smaller shows require a 10×10 inline exhibit. It’s becoming more and more common, however for companies to request a Multi-purpose Custom exhibit design that’ll work for all or most of their shows.
A multi-purpose custom exhibit that can seamlessly transform from a 20×20 into a 10×20 or 10×10 inline is quite a design challenge. The designs need to be composed of components that are able to be used for the smaller size booths. Not only do they need to transform, but they need to be functional and aesthetically appealing in all forms. They also need to be upgradeable, hold up well to many uses and be used at many types of events. Phew!
In some cases it’s simple. A smartly designed large backwall can be broken down to function as a 10×10 or 10×20 exhibit. In other cases the designs need to be more clever.
Financial Benefits of Multi-Purpose Custom Exhibits
While the initial custom exhibit is typically a bit more expensive than a standard design, the versatility means big cost savings long-term. One quality Multi-purpose custom exhibit might cost around 100k, for example. But compared to purchasing separately a 10×10 for 25k, a 10×20 for 30k and an island for 80k you’re actually saving quite a bit. This is especially true if your needs remain relatively consistent and you can utilize the same design for a number of years.
No matter the size show and booth you use, your look remains consistent with a multi-purpose custom exhibit. Since all were designed as a cohesive set you can insure that your colors, graphics and product displays remain consistent between trade shows.
Where to begin?
Start off by determining your trade show schedule and your planned booth sizes for those shows. Do you have any special requirements for certain shows? How long will the exhibit be used for? It also helps to define your marketing goals and figure out how your exhibit will help you reach those goals.
Evaluating your trade show budget to find ways to get creative with how your money is being spent is important to do from time to time. Exhibition booth design is constantly evolving. Sometimes all it takes it a little out-of-the-box thinking to save you some serious money! Your trade show budget can be cut down in many ways from managing travel, lodging, eating, and entertainment expenses to changing shipping strategies. The focus here is on making your trade show booth as high-impact as possible for less money.
Rent instead of purchasing
Does your company only attend one or two trade shows/year? Does your look change often? If so, renting an exhibit might make the most sense for you. We’ve written a number of articles on this topic! Renting can be a fantastic way to save money while maintaining your exhibition booth design flexibility.
Get a lighter booth to save on transportation costs
This only really makes sense if you’re in the market for a new booth anyway, but it’s worth mentioning. Newer booths are often built from lighter-weight, higher-strength materials. In addition to being less expensive to ship they often have a sleeper, more updated look to them as well. Reducing weight saves on both shipping and drayage (material handling) costs at the show.
Update your current exhibition booth design, but shop around for the best price!
If your company has already invested in a trade show booth but it’s not suiting your current needs, it might be time to look into a cost-effective replacement. Shop around to see what will be the best long-term fit while keeping renting in mind as a cost-saving option as well. Oftentimes the most cost-effective path is to add new components to your existing booth or update the graphics.
Make sure assembly is straight-forward
If you or someone from your company is installing your booth, insure your exhibition booth design is easy to assemble. An outside I & D company should be familiar with your display manufacturer to avoid costly set up delays. Unnecessary delays can rack up labor costs quickly!
Items to consider before getting a labor estimate:
Do you have a hanging sign? If so, make sure someone on your labor team knows to assemble it for the riggers.
Will electric need to be installed?
Need any special equipment? You’ll want to arrange for it to be at your booth ahead of time if so to avoid delays.
Is there furniture to be assembled?
What are the booth materials?
Who will install your flooring? If you order flooring through us, we’ll handle this. If it’s through the show make sure it’s down before your install team arrives to avoid delays.
Who will provide the supervision on the show floor? We will if you rent through us. Otherwise, make sure someone who’s familiar with your booth will be around to ensure everything gets done as efficiently as possible!
Deciding how to ship
Direct to Show or to the Advanced Warehouse? – If timing permits, it is almost always best to ship to the advanced warehouse. That way your freight is more likely to be at your booth space by your move-in time. You’ll need to allow extra time when shipping direct to account for delays. Delays can be caused by the truck driver having to check into the marshaling yard, waiting to be called to unload, and getting paperwork. To be safe, you’ll want to delay your labor start time by about 4 hours to give your freight time to make it to your booth before set up begins. You don’t want to end up paying your install crew to stand around waiting for something to do for hours! When renting from P.O.P. Exhibits Inc., we’ll always ship to the advance warehouse whenever possible.
Scheduling Dismantle – Always take into account the entire schedule to avoid delays when scheduling dismantle with your labor & shipping companies. Oftentimes it’s safest to schedule labor for the morning after and shipper to come later in the afternoon. This is because returning the empty freight can take a while, especially for large shows. If your show requires the floor to be cleared by 12pm the next day you might consider scheduling labor for a couple hours after the show breaks.
Keep in mind that if you’re renting your exhibit through P.O.P. Exhibits Inc. we’ll handle I & D for you at a guaranteed price. That means that no matter the hiccups encountered on the show floor, your price is fixed.