What do you do if your trade show display hasn’t yet reached its expiration date, but your marketing goals, colors and branding are ready for a change? There are a lot of cost-effective ways you can repurpose your existing trade show display without tossing it completely.
Update the lighting:
Adding some color changing lights, light boxes and creative product lighting can transform your exhibit quickly and on a budget. New lighting options are constantly being introduced, so keep your eye out for the latest trends. Color programing capabilities are becoming more and more sophisticated as lighting tech advances. Adding a simple color changing strip light behind a monitor or workstation can go a long way in modernizing the look of your exhibit.
Change up the graphics:
Updating your graphics is by far the easiest way to dramatically change the look of your booth. Some of our clients change their graphics for every show to as their message/look evolves. Depending on the amount of graphics on your existing booth, this may or may not be cheap, but you don’t have to replace everything. It’ll definitely be cheaper than replacing hardware, however! In order to guarantee your new graphics work on your booth, it’s best to order replacement graphics through your original exhibit company.
Adding an overhead hanging sign is an easy way to grab more attention without changing your booth at all. Many shapes and sizes are available. Motion and lighting can also be added for some extra flair.
Change the flooring:
Changing the style or color of your flooring can make a dramatic visual change in your booth. We’ve been seeing a lot more clients opt for mock-wood vinyl flooring lately. We offer vinyl flooring for our rental exhibits in a variety of shades.
This is a great option if your footprint changes from show to show. You can use your existing booth as the “core” of your display then fill out the space with some additional components. Adding in things like workstations, charging counters, and additional seating work well.
See if the existing physical layout of your display can be altered using the same parts. This will change your booths appearance and functionality without needing to start over completely.
Switch up the furnishings:
Flip through some magazines and see what’s popular currently. Rental furnishings are constantly getting new inventory as trends change. If you own outdated furniture, it might be time to toss it and switch to renting. That way you can relatively inexpensively update your look from show to show.