Trade Show Do’s and Don’t’s
Posted on: September 21, 2017
When you’re preparing for your trade show, there are some important design errors that you want to avoid to ensure that you stand out amongst the myriad of trade show booths. While you may be proud of your product and think that your concept and ideas will speak for themselves, possible customers will never see the products if they miss your booth altogether. Just like with selling a home, your booth needs to have curb appeal—it needs to look good and stand out from the rest if you have any hope of selling what is inside.
Think Like a Customer
Think about what is going to catch a visitor’s eye from six feet away or even across the room—if all your eye-catching elements exist at floor-level, there’s little chance someone across the room will be able to see what’s so appealing about your booth, let alone cross the room full of trade show booths to find out more. Not only do you want to make sure your booth is visible from far away, but you want it to look good. Hire a graphic designer who understands the trade show graphics; not only do your designs need to look good, but they need to be quality files formatted correctly so that they will look good at a larger size.
Think about the Details
Fonts, colors, design…all these little elements we may not focus on can make or break your trade show experience and lead you to get lost amongst the trade show booths. When you’re ordering your graphics or design, make sure to refer to specific Pantone swatches so that when your graphic arrives days before the trade show, you have the color you ordered rather than a surprise that may deter potential customers. And check with your graphic designer about which fonts will work best—the wrong font can look amateur and unprofessional; make sure your booth is putting your business’s best foot forward.
Remember to consider what trade show visitors will see from across a room of trade show booths, not across the aisle. When it comes to trade show booths, it’s best to go big or go home; don’t invest your business’s time and money into a day spent twiddling your thumbs and wondering why no one is stopping by your booth. For design advice and booths that will draw attention, visit P.O.P. Exhibits website at popexhibitsinc.com.