Trade Show Mistakes
Posted on: August 11, 2017
You should always do your homework before a trade show regardless of how many you’ve attended in the past. Unexpected events happen so it’s important to come prepared and to consider back up plans.
Trade show mistakes can range from a lack of goals to cluttered graphics, events that have no purpose, or trade show booths that don’t draw in potential clients.
Set Goals and Plan How to Achieve Them
One big trade show mistake is going without a plan or any set of goals. You don’t want to feel like you wasted valuable time and money, so know what your business can get out of this weekend before you arrive.
If you want to have a great trade show experience, you need to define what it is you want to get out of it. Is the goal to close business or draw leads for after show follow-up? Make sure your goal is achievable, and then detail what you need to do to ensure that you complete them. If it is your first trade show, maybe you just want to learn more about how other go about marketing their products/services. Bring a camera, notebook and pen so you can write down/photograph the trade show booths you think were most effective so you can emulate them at your next show.
Your Graphics Should Pull In Customers
Imagine you are a visitor walking into a trade show—what would catch your eye and would emote professionalism to you? You don’t want your design to appear cluttered, messy, or unprofessional. Boldly presented ideas work. You’ll be amazed at the poor quality of graphic design throughout the hall. Don’t go cheap when it comes to paying for design help. Sometimes less is more. Less copy usually means more readability when it comes to logos and signage because fonts can be larger.
Visit the other trade show booths, talk to other presenters, and take notes on what you loved and hated about their trade show booths. The best way to learn is through experience, and walking around is a huge part of the trade show experience.
Be present. Walk among various trade show booths and take notice. Trade shows are not only a great way to sell your product, but they’re also a great way to learn and improve upon your own product. Get the most from a trade show and then visit popexhibitsinc.com to ensure that you are creating a most engaging design and display for your next trade show booth.